Event Strategy Services
Every Great Experience Starts With a Strategy.
Whether you're planning your first event or elevating your fifteenth, Meshay & Madison helps you transform ideas into purposeful, engaging, and memorable experiences.
You bring the vision. We help develop the strategy.
Choose Your Path
Two Ways to Build Your Event Strategy
Both packages begin with the same powerful 90-minute private strategy session. The Blueprint takes it further with a comprehensive written roadmap.
90-Minute Strategy Session
Event Vision Lab™
Clarity in a Single Session.
A focused, private virtual strategy session designed to help you think through your event with intention — before you spend a dollar on logistics.
What's Included
- Pre-session discovery questionnaire
- Private 90-minute virtual event strategy session
- Event concept, purpose, and target audience review
- Event format and guest experience recommendations
- High-level budget and revenue considerations
- Initial sponsorship and partnership opportunities (when relevant)
- One-page Event Vision Recap with 3–5 recommended next steps, delivered within 3 business days
Payment & booking link — connect when ready
Booking link coming soon. Contact us to inquire now.
Session + Comprehensive Strategy Document
Event Vision Lab Blueprint™
Everything in the Lab, plus your full written roadmap.
Everything included in the Event Vision Lab™, plus a customized 8–12-page Event Strategy Blueprint PDF — your complete written roadmap for bringing the event to life.
What's Included
- Everything in the Event Vision Lab™
- Customized 8–12-page Event Strategy Blueprint PDF
- Event concept and positioning
- Target audience profile and guest experience design
- Proposed programming and run-of-show framework
- Preliminary budget and revenue framework
- Relevant sponsorship and partnership opportunities
- Marketing and promotion recommendations
- Milestone-based implementation roadmap
- Separate 30-minute Blueprint Review Call
- Blueprint delivered within 5 business days after the strategy session
Upgrade option: Already booked the Event Vision Lab™? Eligible clients may upgrade to the Blueprint within 7 days for an additional $300.
Payment & booking link — connect when ready
Booking link coming soon. Contact us to inquire now.
Package Comparison
What's Included in Each Package
| Feature | Event Vision Lab™$297 | Blueprint™$597 |
|---|---|---|
| Pre-session discovery questionnaire | ||
| Private 90-minute virtual strategy session | ||
| Event concept, purpose, and target audience review | ||
| Event format and guest experience recommendations | ||
| High-level budget and revenue considerations | ||
| Sponsorship and partnership opportunities (when relevant) | ||
| One-page Event Vision Recap (3–5 next steps) | ||
| 8–12-page Event Strategy Blueprint PDF | ||
| Event concept and positioning document | ||
| Target audience profile and guest experience design | ||
| Preliminary budget and revenue framework | ||
| Marketing and promotion recommendations | ||
| Milestone-based implementation roadmap | ||
| 30-minute Blueprint Review Call |
Who This Is For
Built for Anyone With an Event to Plan
First-Time Event Hosts
You have an idea but aren't sure where to start. We help you build a clear foundation before you invest in logistics.
Experienced Event Organizers
You've done it before, but this time you want a more intentional, strategic approach to elevate the experience.
Entrepreneurs & Solopreneurs
You're launching a brand event, workshop, or community gathering and need a strategy that reflects your vision.
Businesses & Brands
You're planning a corporate event, activation, or client experience and want it to align with your brand goals.
Nonprofits & Organizations
You're hosting a fundraiser, gala, or community event and need a purposeful plan that serves your mission.
How It Works
From Booking to Blueprint in Four Steps
Choose Your Package & Complete Payment
Select the Event Vision Lab™ or the Event Vision Lab Blueprint™ and complete your booking.
Complete the Discovery Questionnaire
You'll receive a pre-session questionnaire to help us understand your event vision, goals, and audience before we meet.
Attend Your Private 90-Minute Strategy Session
We meet virtually for a focused, collaborative session built entirely around your event.
Receive Your Deliverables
Your Event Vision Recap (and Blueprint, if applicable) is delivered within the promised timeframe so you can move forward with confidence.
Common Questions
Frequently Asked Questions
Ready to Get Started?
Your Event Strategy Starts Here.
Choose the package that fits where you are right now. Both begin with the same powerful 90-minute private strategy session.
Need More Than a Strategy Session?
Let's Talk About Your Full Event Vision.
If your project calls for comprehensive event strategy, production support, sponsorship development, or ongoing consulting, we want to hear from you. Tell us about your event and we'll be in touch.